Privacy Policy

Effective Date: September 1, 2026
Last Updated: October 2, 2026

CraftWise Handyman LLC, doing business as CraftWise Handyman & Remodeling (“CraftWise,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy describes how we collect, use, disclose, store, and otherwise process information when you visit our website, request services, communicate with us, submit a form, schedule an appointment, interact with our advertisements, or otherwise engage with CraftWise.

This Privacy Policy applies to information collected through CraftWiseHandyman.com and other websites, forms, landing pages, digital properties, communications, and services operated by or on behalf of CraftWise.

1. INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including:

Name;
Email address;
Telephone number;
Service address;
ZIP code;
Billing information;
Information regarding your home, property, business, or proposed project;
Photographs, videos, plans, measurements, descriptions, or other project-related information;
Appointment and scheduling information;
Communications between you and CraftWise;
Estimate, proposal, project, invoice, and transaction information; and
Any other information you voluntarily provide.

We may also automatically collect certain information when you interact with our website or digital properties, including:

IP address;
Device type;
Browser type;
Operating system;
Approximate geographic location;
Referring website;
Landing page;
Pages viewed;
Date and time of visits;
Website interactions;
Advertising campaign information;
UTM parameters;
Advertising and click identifiers;
Cookie identifiers;
Conversion events; and
Similar usage and technical information.

2. HOW WE COLLECT INFORMATION

We may collect information through:

Website forms;
Telephone calls;
Text messages;
Emails;
Online scheduling systems;
Estimate requests;
Customer service communications;
Cookies and similar technologies;
Analytics technologies;
Advertising platforms;
Customer relationship management systems;
Project and construction management systems; and
Other third-party service providers used to operate our business.

3. HOW WE USE INFORMATION

We may use information we collect to:

Respond to service inquiries;
Contact prospective and existing customers;
Schedule appointments;
Prepare and deliver estimates and proposals;
Provide handyman, remodeling, construction, maintenance, and related services;
Manage customer relationships;
Manage projects and service requests;
Process payments and transactions;
Provide customer support;
Send transactional or service-related communications;
Send marketing communications where permitted by applicable law;
Follow up regarding estimates or service inquiries;
Request customer reviews or feedback;
Improve our website, services, advertising, and customer experience;
Measure advertising effectiveness;
Perform analytics and attribution;
Develop advertising audiences;
Conduct remarketing or retargeting;
Prevent fraud, abuse, or security incidents;
Maintain business records;
Comply with legal obligations; and
Establish, exercise, or defend legal claims.

4. COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGIES

Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may help us understand how visitors use our website, measure website performance, identify traffic sources, measure conversions, improve advertising campaigns, and deliver advertising that may be more relevant to users.

We may use third-party technologies and platforms, including services provided by Google, Meta, Microsoft, and other analytics, advertising, communications, or technology providers.

Information collected through these technologies may include device information, browsing activity, advertising identifiers, IP addresses, website interactions, referring sources, and conversion information.

Google Analytics. We may use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website, measure website performance, identify traffic sources, and measure conversions such as service request submissions.

Google Ads. We may use Google Ads, an advertising service provided by Google, to measure the effectiveness of our advertising and, where enabled, to conduct remarketing and other personalized advertising as described in Section 5.

Google and other advertising providers may use cookies or similar technologies, including advertising and click identifiers, to help show you advertising based on your prior visits to, or interactions with, CraftWise websites. Advertising audiences may be derived from your interactions with our websites, such as the pages you view.

Google may process information collected through cookies or similar technologies on our websites to provide analytics, advertising measurement, and personalized advertising services. To learn more, see How Google uses information from sites or apps that use its services and the Google Privacy Policy.

CraftWise does not currently offer an on-site cookie or advertising preference tool. Options available to manage or limit cookies and personalized advertising are described in Section 13 (Your Privacy Choices).

5. ADVERTISING AND REMARKETING

CraftWise may use information regarding interactions with our website and advertising to measure advertising effectiveness and conduct remarketing or retargeting campaigns.

Remarketing is a form of advertising intended to show advertising to people who have previously visited or interacted with our websites. To support remarketing, CraftWise may create advertising audiences based on website activity, such as visits to particular service pages.

For example, a visitor who views a particular CraftWise service page may subsequently receive CraftWise advertising through third-party platforms.

Google Ads may be one of the platforms used for remarketing and personalized advertising.

Advertising platforms may use cookies, pixels, device identifiers, hashed customer information, or similar technologies in accordance with their respective policies and applicable law.

You can limit personalized advertising using the options described in Section 13 (Your Privacy Choices).

6. CRM, COMMUNICATION, AND PROJECT MANAGEMENT SYSTEMS

CraftWise may use third-party software platforms to manage prospective customers, customer communications, estimates, projects, marketing, and business operations.

These may include customer relationship management systems, email and messaging platforms, construction management systems, analytics services, scheduling tools, payment providers, advertising platforms, and other business technology providers.

Personal information may be transmitted to and processed by these providers when reasonably necessary for them to provide services to CraftWise.

7. EMAIL COMMUNICATIONS

We may send emails relating to inquiries, estimates, appointments, projects, transactions, customer service, and other business matters.

Where permitted by law, we may also send promotional or marketing communications.

Marketing emails will provide an appropriate method to unsubscribe from future marketing communications.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional, administrative, safety, project-related, or other non-marketing communications.

8. TELEPHONE AND TEXT MESSAGE COMMUNICATIONS

If you provide your telephone number, CraftWise may contact you regarding your inquiry, appointment, estimate, project, account, or other relationship with CraftWise.

Where required by applicable law, marketing or promotional text messages or calls requiring consent will only be sent after obtaining the applicable consent.

Message frequency may vary. Message and data rates may apply.

Consent to receive marketing communications is not a condition of purchasing goods or services.

You may opt out of marketing text messages by replying STOP. You may request assistance by replying HELP.

Opt-out requests will be processed in accordance with applicable law.

9. HOW WE DISCLOSE INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate our business, including:

Technology providers;
CRM providers;
Email and communications providers;
Analytics providers;
Advertising platforms;
Payment processors;
Scheduling providers;
Contractors and subcontractors;
Professional advisers;
Insurance providers;
Franchisees or authorized CraftWise locations, where applicable;
Service providers acting on our behalf; and
Government authorities or other parties where required by law.

We may also disclose information in connection with a merger, acquisition, financing, sale of assets, restructuring, franchise transaction, or similar corporate transaction.

We do not disclose personal information to third parties merely for unrelated purposes without an appropriate business or legal basis.

10. CRAFTWISE LOCATIONS AND FRANCHISEES

CraftWise may operate through company-owned locations, franchise locations, licensed operators, contractors, or other authorized service providers.

Where appropriate, information submitted through CraftWise digital properties may be routed to the CraftWise location responsible for servicing the relevant geographic territory.

Such location may use the information to respond to inquiries, provide estimates, schedule services, and manage the customer relationship, subject to applicable law and applicable CraftWise policies.

11. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business and financial records, resolve disputes, enforce agreements, perform analytics, maintain appropriate marketing suppression records, and comply with legal obligations.

Retention periods may vary depending upon the nature of the information and applicable legal requirements.

12. DATA SECURITY

CraftWise uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no Internet transmission, electronic storage system, or information security system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

13. YOUR PRIVACY CHOICES

Depending upon applicable law and your jurisdiction, you may have rights concerning your personal information, which may include rights to request access, correction, deletion, or information regarding certain processing activities.

You may opt out of marketing emails and marketing text messages as described in Sections 7 and 8.

Personalized advertising and analytics. CraftWise does not currently provide an on-site cookie or advertising preference tool. You may manage or limit personalized advertising and certain analytics uses through the following external tools, where applicable:

Google My Ad Center – manage or turn off personalized ads shown by Google: myadcenter.google.com
Google Analytics Opt-out Browser Add-on – limit the use of your browsing data by Google Analytics: tools.google.com/dlpage/gaoptout
Network Advertising Initiative (NAI) – opt out of personalized advertising from participating companies: thenai.org/how-to-opt-out
Digital Advertising Alliance (DAA) / YourAdChoices – opt out of interest-based advertising from participating companies: optout.aboutads.info and youradchoices.com

These tools are operated by third parties, not by CraftWise. They may limit personalized advertising or certain analytics or advertising uses of information, but they do not stop all advertising or all analytics. If you opt out of personalized advertising, you may still see non-personalized ads, including ads from CraftWise. Opt-out choices are generally specific to the browser and device you use and may need to be repeated if you clear your cookies, change browsers, or use a different device.

Most web browsers and devices also allow you to block or delete cookies through their settings. Blocking or deleting cookies may affect how some features of our website work.

Requests may be submitted using the contact information provided below. We may need to verify your identity before processing certain requests.

14. CHILDREN’S PRIVACY

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website.

If we become aware that such information has been collected inappropriately, we may take reasonable steps to delete it.

15. THIRD-PARTY WEBSITES

Our website may contain links to websites, platforms, or services operated by third parties.

CraftWise is not responsible for the privacy, security, content, or practices of third-party websites or services. Users should review the applicable privacy policies of those third parties.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically.

Changes will become effective when the revised Privacy Policy is posted on our website unless otherwise required by applicable law.

The “Last Updated” date above indicates when this Privacy Policy was most recently revised.

17. CONTACT US

17. CONTACT US

Questions, concerns, or requests regarding this Privacy Policy, your personal information, or CraftWise privacy practices may be submitted to:

CraftWise Handyman LLC
d/b/a CraftWise Handyman & Remodeling
United States

Email: info@craftwisehandyman.com
Website: CraftWiseHandyman.com